Fresh Seafood Direct to Consumers

Matt Forve, skipper and owner of the Melissa Jo, wrestles a king salmon on his boat near Half Moon Bay.
Matt Forve, skipper and owner of the Melissa Jo,
wrestles a king salmon on his boat near Half Moon Bay.
Credit: Chip Chipman / Bloomberg

SEAFOOD BY THE SEASON
May 22, 2011 | By Carolyn Jung, Special to The Chronicle

In the same way that you can pay up front to receive a once-a-week delivery of just-picked fruit and vegetables directly from a local farm, expect someday soon to enjoy that same convenient service with fresh seafood caught by Bay Area family fishermen.

The concept of community supported agriculture, in which consumers purchase a subscription or membership to a farm to receive seasonal produce boxes, has been transported from soil to sea in community supported fishery programs that have been popping up along the coastal United States. Now the first one in Northern California is set to begin on Friday at none other than Google.

This debut CSF will be available only to Google employees, but Half Moon Bay fishermen, who are heading this project, are hopeful they can expand the program to other Bay Area companies and consumers.